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FREE fish and chips in Brighton this Friday
A nice portion of fish and chips has always been a staple of the British seaside. Since the mid-19th century, chippies have lined the shoreline of coastal towns and cities across the UK. This is no different for Brighton, where the shingle and stone-covered shore is packed with hundreds of thousands of tourists every summer, many of whom watch the sunset with fish and chips, the city’s much-loved dish.
There are plenty of chippie hotspots to explore in the colourful and bustling city, including The Lanes, North Laine, and Brighton Pier – with each establishment offering a unique twist on the classic dish. However, sadly many chip shops along the Brighton coast are struggling to stay open, with rising operational costs forcing many establishments to shut their doors for good. Many are family run, having been passed down from generation to generation for hundreds of years.
That’s why Sarson’s, together with the National Federation of Fish Friers, has identified that by visiting your local chippy just twice more per year, the nation could help stem the tide of chippie closures in just 12 months. Now, they have created an extra saucy incentive to get Brighton backing their local.
On the 28th July, Sarson’s will be popping up at Brighton’s famous chippie, Little Jack Fullers, handing out free chips between 12pm and 2pm. To help save your chippie, all you need to do is turn up, support your local and claim your fresh chips.
It won’t just be this Friday, either. Sarson’s are giving people across the county to get their hands on a free Friday night chippy tea throughout the year. In fact, the famous malt vinegar brand has pledged to give away one tonne of free fish and chips. That’s a whopping 50 meals available to be claimed every single week, all year long!
This year so far, Sarson’s have already provided over 500 portions of fish and chip to foodies nationwide – and they don’t plan on stopping any time soon!
So, if you are in Brighton, the surrounding areas or just fancy a trip down south to the seaside this Friday, make sure you stop by Little Jack Fullers to claim your free portion of chips. There’s no limit, so you won’t miss out – but the offer will only stand from 12pm – 2pm on 28th July. Whether you’re a salt and pepper lover, like them plain or slather on the Sarson’s vinegar – enjoy!
David Roberts, Owner of Little Jack Fullers, said:
“The fish and chip industry has survived countless challenges since its inception in the 1860’s – including two World Wars, recessions, and the pandemic, but these last few years have been extremely hard from an operational perspective.
“It’s alarming to see the industry in such decline and initiatives like Sarson’s Fryday really shine a light on the challenges myself and other operators across the city, and across the country are facing. We are delighted to be taking part in the Sarson’s Fryday campaign and look forward to welcoming customers old and new to join Sarson’s Fryday at Little Jack Fullers”.
Katy Holder, Brand Manager, Mizkan Euro adds;
“Now in its second year, Sarson’s Fryday has one aim; to support the Fish & Chip shop industry during unequivocally challenging operational conditions – a result of which has seen many operators having to shut their doors and switch off their fryers in droves.
“So far, we’ve reimbursed hundreds of free meals to households who are feeling the pinch themselves, whilst putting money directly into the tills of the hard-working Chippy operators who keep this iconic British culinary institution alive.
“This summer, we plan to go one step further, by giving away one tonne of free chips to the nation. From Brighton, to Blackpool, Newquay to Newcastle, however Brits plan to slosh on the Sarson’s, we urge them to visit their local chippy…with the added incentive that their chippy tea, might just be free! Together we can batter this crisis, one chip at a time”.